11

Oct

Design and Its Essentials Tools For Future Branding

Brand designed – Here, There & Everywhere!

Steve Jobs said “Design is not just what it looks like and feels like. Design is how it works.” Jobs was in many ways right.

We live in a century were society is in control of defining who is famous and who is not, and when it comes to branding it is the core of building great business. Design plays an important role here. It’s like being on a wedding ceremony were the bride is the sexiest brand of the whole crowd and the design determines how sexy she is.

 

Is the brand designed good enough to rock the future?

The million dollar question always remains the same. What great designs looks like is of course a tough question but the right answer is: On brief! After all, designing a brand its not just creating an art or creating something that you personally like. Designing a brand means caring for the heart of the business.

A great design should achieve a designated target for the brand. In other words always on strategy. To achieve a great brand there are however a couple of points that designers should keep in mind. Some of this points are:

  • Guide the consumer
  • Research competitors
  • Tell the story of the business
  • Break some rules
  • Create a brand equity
  • Connect the design with the business

 

What’s the key to do it? Making the brand authentic and innovative?

When a future brand is on development the only way to succeed is to have a plan on board. This is the only way to make sure that the brand stays on track at all moments.

Developing an extensive knowledge of design and brand is the two component keys to make sure that the brand survives the test of times. We need to keep in mind that designers are artists and that creativity is the opposite of routine. However, the “art” should be on brand at all times and not over worked. Simplicity, on point, on target, authentic, and innovative its the beginning of an eternal and successful brand.

 

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